Which Of These Three Parts Are Missing From Your Consulting Practice Development Plan

Have you ever thought about the most dangerous professionals consulting firms can hire for help?

If we exclude motivational speakers, since it’s not a profession, although there are people who can cleverly bullshit money out of unsuspecting victims, we have traditional sales trainers who advise their clients activities like...

• Make more cold-calls.
• Knock on more doors.
• Memorise 10,000 more closing and objection-handling tricks.
• Respond to more RFPs.
• Toughen your personality for rejection. 

That is, they advise you to do more of what you’ve always done.

It reminds me of the urban legend that when NASA started sending up astronauts into space, it spent a small fortune to develop a zero-gravity pen for astronauts, but there were various problems with the pent.

By contrast, Soviet astronauts were using normal, pedestrian, garden-variety pencils with blazing success.

That is, they did less of, as per Monty Python, something completely different. So, when it comes to practice development, many consulting firms should change their overall strategies.

And this is what we discuss this month's neuron-boilingly fantabulous episode of Commando Consulting, fiendishly entitled, Which Of These Three Parts Are Missing From Your Consulting Practice Development Plan.

 Enjoy!